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The minute is approaching. Only T-1 day until the streets are alive with the sound of spending. It may not be New York over here, but it’s still sure to be a helluva party. Fashion’s Night Out touches down tomorrow here in San Francisco at roughly 6 pm and the sheer number of options that shoppers have is truly astounding. I have created a guide (or cheat sheet) to help ease the pain of having to figure out where exactly it is you should be at a given time. Below is a list of the events, where exactly they are, and what deals are going on.

1. Head to Neiman Marcus whose events are ongoing throughout the night starting at 6pm and ending at 9pm. This is where I’ll spend a good chunk of time taking pictures of the happs for FashionSchoolDaily. Check it out for the guaranteed photo op and these events:

– See work by Academy of Art design students (storewide)

– Meet jewelry designer Mimi So (precious jewels salon, 1st floor)

– Check out models showcasing fall trends (designer jewelry, 1st floor)

-Make-overs and “paparazzi” (cosmetics, 1st floor)

Free booze, Free food

2. Cruise for celebrities at Macy’s but NOT WITHOUT A PRICE!

– Meet Carlos Santana from 6pm to 7pm but only if you buy shoes or a handbag from his line, still it might be worth it… (shoes, 2nd floor)

– Meet Countess LuAnn de Lesseps at 7:30, personally I have no idea who she is but they (the fashion authorities) say that she’s from a show called The Real Housewives of New York City. Hmmm, still don’t care (bridge, 1st floor)

– See a show from 6pm to 9pm! A fashion show of course, or more of a challenge I suppose, called Flutter, A September Night’s Dream put on by my main man, Owen Buenaventura (he hooked it up with press passes to the SFFAMA Awards). Designers include Jill Giordano & Brian Scheyer, Daniel & David Concepcion, Phuong My, Danielle Pettee and Mike San Gaspar. (Impulse, 3rd floor)

3. Sak’s seems’s like they hardly give a shit, I wish they’d elaborate on what exactly they’re doing cause it sounds pretty decent.

– DJ’s and trivia, models and make-overs (they didn’t say much more)

– Something about Chloe artists sketching attendees?

Free booze

4. Bloomingdales has also been pretty vague about their happenings. Here’s what I dug up (it’s not much):

– “Informal modeling” (???)


Free booze, Free food

5. Nordstrom’s is one of my favorite department stores partially because of their exchange policy and partially because of their inventory and friendly employees. Either way, show them love tomorrow, you’ll be happy to hear that they (unlike some other dept. stores) don’t suck at providing useful information to the public.

– Get dolled up at the Chanel cosmetics booth from 6pm to 9pm at the “Girls Getting Gorgeous” event

– Shop exclusive collections from Toms, William Rast, and more

-This is the only place to buy FNO merch like those tees and bags that are everywhere. I want one.

Free booze, Free food

6. Loehmann’s, the department store I always associate with that show, The Nanny (adoringly so) is also in on it.

– The debut their new arrivals to their back room

– Hopefully there’s booze, but that’s just wishful thinking…

7. The Westfield Center is chock full of stores you will want to go to. The deals are overwhelming so I have compressed them into shorted blurbs.

Under the Dome VIP Event – $10 gets you wine and appetizers and other stuff you probably want (5pm to 6:30pm)

Bare Escentuals – Make-overs and free samples

Hugo Boss – Free boozeFree food

Brighton Collectibles – Designer story boards Free boozeFree food

Charles Chocolates – “Guided tasting” which translates to Free food

Edition by Banana Republic – Free boozeFree food

Herve Leger by Max Azria – Perfume with the purchase of a dress Free boozeFree food

Kenneth Cole – Free tote with purchase

LarkCreekSteak – Free desert with mean, so that’s kind of sort of like Free Food

Max & Co. – Free gift with purchase of $500 or more Free boozeFree food

Max Studio – 25% off Gift Certificate, shopping spree raffle

Melvita – Some skin care promo and Free food (actually it’s a honey tasting, but it’s close enough)

Michael Kors – Handbag raffle, DJ, Free boozeFree food

Torneau – Raffle, trunk show, Free boozeFree food

Tous – Goodie bag with catalog, perfume sample, and promo item Free boozeFree food

True Religion Brand Jeans – Free gift with purchase of $150 or more

Vera Bradley – Raffle, discounted purse with other purchase

White House Black Market – Free gift with purchase of $300 or more Free boozeFree food

Shaping up pretty nicely, eh? But the most shocking part is that I’m not even done yet. The FNO website has a few more participating San Francisco retailers that I’ll also mention.

8. The Betsey Johnson store at 160 Geary is participating by offering a free gift with any purchase and of course, Free booze, Free food

9. Jimmy Choo unveils the collaboration with Ugg Australia. Love it or hate it, you’ll probably want to see it.

I know it’s last minute to call for comments but if ou knw of any other participating retailers in the San Francisco area, let me know via the comment box or tweet me (I gave in to it) @laureilly1990 and I’ll add it to the list.

Farewell, and happy shopping.

edit: Shotwell Boutique on Grant St. will be participating with a ‘play dress up and photoshoot’ thing.


So this is terrifically late. It’s okay though, no one’s been waiting on their tippy toes for this anyway.

Hosted by SFFAMA, Sunday’s fashion awards were executed quaintly and cleanly, with an air of sophistication a la ladies who lunch. Except for, if you’ve been to a fashion event with me before, you’ll know that someone (ahem) always shows up to drink the wine and pretend like she can take photos… A half-absent guest list, several glasses and a stolen bottle of wine later, this is what happened:

Photo by SFFAMA

Photo by Eventvibe

Dress, vintage // tights, Musical Legs // Shoes, Sam Edelman

Oh, and did I mention there was a fashion show? Yeah, I know, from the flyers and announcements, you never would have guessed it but it was as pleasant a surprise as any and the gents were sporting bicycles as accessories. How modern.

And finally, this- Bacca da Silva is the cutest, cuddliest man and I now forever love him. That’s all.

This past week has been chaos with the two simultaneous SF fashion weeks happening (whats that all about???) but at least it’s been interesting. Tonight was one of the first night that I actually bothered to take pictures at even though it’s so damn easy thanks to my brand new iPhone 4 (hello product placement, and no, I’m not getting paid).

First is what I wore and then there’s a couple of the lovelies that I met at the Pop Art Pop-Up (which is actually not part of Chic Fashion Week, just coincidentally coinciding) including the designers of Serial Cultura, a fucking luscious San Francisco based clothing line, an Academy of Art textiles teacher, a photographer at SF Station, and a couple of dapper attendees.

Coat, Charles Klein, thrifted // Tunic, J Crew, thrifted // Leggings, Zara // Belt, Miu Miu, vintage // Shoes, Sam Edelman Zoe

A lovely gallery-goer

Designer wearing Serial Cultura

Sandra from the AAU textiles department

This handsome young man

Lily from SF Station

I’m not even embarrassed to say it: I have a huge, throbbing erection for the way she plays dress up. Jerk it here:

Also, yes, you don’t have to say it, I may be the laziest person to ever write a blog. I’m not even going to bother to resize the images and make them look all pretty and uniform or whatever. Ahh, sometimes I miss the old me who used to care about shit like that. Whatevs2bad4U:(

When I received an email from Sarah a few weeks ago asking me to review her jewelry site, LuShae Jewelry, I was pretty skeptical. After having been bombarded for the last few years, over the life of this blog, I had yet to be presented with anything as worthwhile as her designs proved to be. I spent a full hour on the site trying to choose between all the wonderful items. I finally decided upon the Branch Wrapped Shell Pearl which arrived within the week. After spending some time getting used to it and merging it into my collection quite comfortably, I can say with full confidence that it is truly an excellent piece of jewelry that I am proud to own. The ring is a realization of careful craftsmanship with a stature and modern flair that reminds me of Luxirare’s own ring creation.

(Sarah’s ring is the on the middle finger of my right hand… always)

For those of you who are interested, these are my favorite picks from the ring selection: Black Onyx Egg, Queen Royalty Eternity Ring, and Amethyst World Wonder.

I’m going to come clean. WordPress seems to be quite a demanding platform for me to perform on. I have been secretly posting on a tumblr blog for the past few months, all it ever asks for is pictures of soundbites, these things I am willing to give. On here, I feel so pressured all of the time to have lengthy, thought-provoking essays accompanying exclusive images and I’ll admit that I am not always prepared or inspired to do so. There are some wonderful things brewing right now for the future of this blog, more wonderful than has come before, but for now… Be patient. And if you miss me, you’re welcome to see what is inspiring me now on my tumblr blog, although I don’t really expect you to, and won’t be hurt if you don’t.

On the blog, the word “hiatus” has been grossly misused. For the past five months, almost to the day, my attentions have been turned away from this little project of mine, something that would not have happened if more tangible circumstances in my life had not dictated it. When I last wrote to you, I was a high school senior living in Costa Rica. I speak to you now as a college freshman in the great city of San Francisco. I hope that there are still some of you out there that will read this blog once it is fully resurrected and back into the swing of things. In effort to lure readers back to the Dirt Laundry institution and share knowledge about the San Francisco fashion scene, I will amend my mission to include all stylistic aspects of geographical interest and to double my exertions within the blog.

It is easier to see what aspects of DL are successful in retrospect and I will take that into account and gear my writing towards some of my more popular topics such as DIY projects (my own and those of other bloggers), thrift shopping tips, and offbeat and avant-garde trends I have spotted in person and throughout the “blogosphere”. Hope to see that there are still a few fish biting out there. Be prepared for the first real comeback post, coming soon.